A brochure can have various formats. Magazine style formats are those which are like a booklet and have a few a4 size pages within it. The most common format of a brochure is a 3 page fold, which briefly presents your company. If this is too short for you, you can go for a 4 page fold. If you are in a creative industry you can experiment with the format. You can have an envelope format with inserts in the folder. The format of the brochure should be unique and stand apart.
Fun colors
The color scheme to be used in a brochure is an important factor to attract the readers. The color scheme cannot be dull and boring colors. You have to use bold colors to stand out, but do not use too many colors at the same time. This can be glaring to the eyes and readers may keep it down. If you are using a bold color, tone down the other supplementing colors. If you are in the creative industry, you can experiment with some unusual color combinations. However take guidance from business brochure printing on this and remember the color scheme should not overpower your content.
Writing prowess
Outline your business in detail and place them strategically. Start from the inception of your business, your past and present projects and finish off with your future plans. This will help create a vision for your company. You can take guidance from brochure printing London on this. Lay down your sales figures or your turnover of the past year if you wish to. Play with the words and does not make elaborate content as people will be bored. Outline the benefits you can provide to the customers. This will help to make an instant connect with the audience.
Use of graphics
Visuals should be used as much as possible and it should be explained by the content. Pictures speak volumes. Use graphical illustrations if you cannot use real life pictures, but remember they need to be as good as real ones or better. For instance, if you are in the real estate business, you can use 3 dimensional pictures of houses to illustrate a point. If your business pertains to children, you can use animated cartoon characters to appeal to children. In this manner a graphical representation can liven up the look of a brochure and attract attention.
